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  Why So Many Are Struggling and What You Can Do About It Pharmacies across the country are under pressure and the cracks are showing. From independents to chains, the hits keep coming. Here’s what’s really going on and why so many pharmacies are losing ground… fast. 1. Lower Drug Prices ≠ Pharmacy Wins Sure, patients benefit but pharmacies bleed. Margins are razor-thin. Brand-name profits? Gone. You're forced to push generics, offer services and hustle harder, just to stay afloat. The system cuts your revenue, then tells you to “innovate” your way out of the hole. 2. Reimbursement Rates Are a Joke Let’s call it what it is:  You're getting underpaid. PBMs slash your payments. You’re dispensing meds at a loss. Spread pricing and clawbacks? Legal robbery. You’re the one delivering care but somehow, you’re last in line for pay. 3. Staff Burnout Is Breaking Your Business Understaffed. Overworked. Undervalued. Add in glitchy tech and unrealistic expectations, and it’s no wonder mor...

  Why PPC, CPC, CPL, CPM, CPA & C PI Aren’t Enough In the world of digital marketing, terms like Pay-Per-Click (PPC), Cost-Per-Click (CPC), Cost-Per-Lead (CPL), Cost-Per-Mille (CPM), Cost-Per-Action (CPA) and Cost-Per-Install (CPI) get thrown around like magic formulas. And sure, they have their place. They're trackable, scalable and often deliver fast results. But if you’re building your entire marketing campaign on these performance-only models, you're not running a strategy, you’re running a slot machine. Let’s break down what these models can do for you, what they can’t and why companies need to think bigger if they want to grow smarter. What’s Good About Performance Marketing? 1. You Only Pay When Something Happens Clicks, leads, installs, you know exactly what you're getting. That’s great for short-term visibility and quick data. 2. Scalable with Clear Metrics Budgets can be easily adjusted. You know what’s working and what’s not, so optimization becomes routine. ...