Guerrilla Marketing vs. Polycurrent Marketing

Which Strategy Wins in Healthcare and High-Stakes Industries? In today’s competitive landscape, getting noticed isn’t the hard part. Getting noticed for the right reasons and building a reputation that lasts is where the real challenge lies. When businesses explore their marketing options, two very different strategies often come up: Guerrilla Marketing and Polycurrent Marketing. While they both aim to drive attention and engagement, they serve very different purposes and choosing the wrong one could have long-term consequences, especially in industries like healthcare, medtech, professional services and regulated markets. What Is Guerrilla Marketing? Guerrilla marketing is all about surprise. It’s bold, unconventional, and typically low-budget. It uses creativity and shock value to make a quick splash: think flash mobs in public spaces, unexpected street art campaigns or viral stunts that dominate social media for a few days. The Strengths: Captures attention quickly Often ...