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Showing posts from June, 2025

Guerrilla Marketing vs. Polycurrent Marketing

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 Which Strategy Wins in Healthcare and High-Stakes Industries? In today’s competitive landscape, getting noticed isn’t the hard part. Getting noticed for the right reasons and building a reputation that lasts is where the real challenge lies. When businesses explore their marketing options, two very different strategies often come up: Guerrilla Marketing and Polycurrent Marketing.  While they both aim to drive attention and engagement, they serve very different purposes and choosing the wrong one could have long-term consequences, especially in industries like healthcare, medtech, professional services and regulated markets. What Is Guerrilla Marketing? Guerrilla marketing is all about surprise. It’s bold, unconventional, and typically low-budget. It uses creativity and shock value to make a quick splash: think flash mobs in public spaces, unexpected street art campaigns or viral stunts that dominate social media for a few days. The Strengths: Captures attention quickly Often ...

Why Targeted Outreach Works: Precision Marketing for 65+ Mobile Healthcare Growth

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  Unlock hidden growth by reaching the right people,  in the right places, at the right time. As mobile healthcare continues to evolve, the ability to connect with the right populations at the right time is more critical than ever. Rather than casting a wide net, strategic local outreach in specific markets can dramatically improve patient acquisition, engagement and service line growth. At List2u, our Polycurrent Marketing Strategy™ helps providers tap into this opportunity with a synchronized campaign model built for action. We’ve identified five key states: Arizona, California, Georgia, Oklahoma and Texas that show remarkable demand for mobile healthcare services. Here’s why these regions matter: Arizona: With over 1.1 million individuals concentrated in areas like Phoenix, Tucson and Green Valley, the need for accessible care is growing fast. California: Cities including Los Angeles, San Diego, Fresno and Palm Springs account for more than 4.4 million potential patients,...